by Rebecca Matter | Sep 8, 2010 | Writing
[Note: I wrote this as a bonus chapter for Dan Kennedy’s next edition of his popular book, “The Ultimate Sales Letter.”] We all know that copy is king … and that a well-crafted sales letter can boost sales, attract new customers, and encourage...
by Rebecca Matter | Jun 26, 2010 | Writing
Imagine if every email you wrote to your readers (or ghost wrote for someone else) deepened the relationship with the reader, and resulted in a higher response rate from future email promotions. In a past article, I showed you my formula for developing email and...
by Rebecca Matter | May 16, 2010 | Writing
How are you at writing articles? I used to struggle a lot when I first started, but once I learned how to prepare myself before writing, they got a LOT easier. If you’re not writing articles yet, here are three reasons you may want to consider it: They’re an easy way...
